Mobile Marketing with Bar Codes
Bar codes are a trend topic in mobile marketing. Bar codes also known by the terms qr codes and mobile digital signage are available by various systems to be used for mobile marketing with some even...
View ArticleMobile Advertising Platform with Network Aggregation and App Management
mOcean Mobile is a mobile advertising platform offering services to both advertisers as well as publishers. Furthermore a white label version is available to establish mobile advertising networks and...
View ArticleInteroperability of Mobile Bar Codes
Lately there has been a post about bar codes being a hot trend in mobile marketing with different standards being a hurdle for broader acceptance and growth. Now Mobile Marketing Watch reports about a...
View ArticleWhitepaper on Mobile Rich Media Advertising
The MMA has released a new whitepaper on mobile rich media advertising. The whitepaper is intented to foster the use of rich media formats within the mobile scape and the discussion about rich media...
View ArticleMulti Channel Social Media Marketing Suite
Jitter Jam is a most interesting service enabling social media marketing across various channels including mobile social media marketing with mobile social media being one of the most popular mobile...
View ArticleThe Brand Butler Marketing Trend
The trend research company trendwatching.com reports about a new marketing trend called Brand Butler. This trend is near to sponsoring and goes beyond branding and communicating a lifestyle. It serves...
View ArticleApple Advertising Platform iAd Network launched
Apple has launched its announced and already well recognized advertising network iAd Network. The iAd Network enables to place ads within apps designed for the proprietory Apple platforms iPhone and...
View ArticleMobile Phones will support the whole Shopping Process
A recent study found that already 15 % of mobile phone users do use their phones during the in shop shopping process with about half of consumers having a smart phone. Furthermore the future...
View ArticleGlobal Mobile Advertising Network launched
BuonGiorno, a globally active provider of mobile entertainment and mobile technology solutions, has launched a mobile advertising network being active globally alike. The network BMobile is specialized...
View ArticleSecurity Label for Mobile Sites and Apps
TRUSTe, a provider of security labels regarding privacy on websites, has launched a new service concerning privacy of mobile sites and apps. The service is a certification program similar to the...
View ArticleOpera starts Mobile Advertising Network
The browser company Opera, on the mobile internet present by its mobile browser, has announced the launch of a mobile advertising network. The Open Mobile Ad Exchange is offering services for...
View ArticleUsing URL Shorteners bundled with QR Codes
QR Codes and scanning barcodes are popular with mobile users to get additional information about anything or to get particular information about products. By being a popular feature, qr codes are a...
View ArticleStandardization of Rich Media Mobile Advertising
To standardize rich media mobile advertising a new consortium called ORMMA (Open Rich Media Mobile Advertising Initiative) has been formed. The aim of the initiative is to ease the placement of ads...
View ArticleEasy QR Code Generator
This is the easist qr code generator I have ever seen. The QR Core homepage consists just of a form. One may type in the information, text or url or the like, and choose the size of the qr code. By a...
View ArticleRich Media Mobile Ad Creator as a Self Service
Celtra is providing a webbased application to create rich media mobile ads. At the same time the service connects to various well known mobile advertising networks to publish and run the ads. The...
View ArticleMobile Advertising Demand Side Platform for Campaign Management
StrikeAd is describing itself as the first demand side platform on mobile advertising. Using the term dsp the company reflects a trend of the market, the growing general acceptance of advertising...
View ArticleMobile Advertising Measurement Standard released
IAB and MMA have announced a standard to measure the reach of mobile advertising campaigns, the Mobile Web Advertising Measurement Guidelines. The standard is dedicated to measure the ad impression on...
View ArticleMobile Surveys combined with Location based Services
Qriously is a new application for mobile surveys, which combines various up to date trends. The application combines market research with localization, which leads to concrete market reseach at...
View ArticleMobile Realtime Bidding Advertising Exchange launched
Nexage, a mobile advertising solution provider, has launched the Nexage RTB Exchange. The platform enables both to trade mobile advertising on the mobile web and ads placed in mobile applications. The...
View ArticleNew Rich Media Mobile Advertising Company launched
CornerBlue is the name of a new mobile advertising and marketing company. The company is providing two key services, an affiliate network dedicated to mobile media and a full service offer to meet the...
View Article
