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Mobile Advertising Innovations

The Mobile Marketing Association has published a new paper on mobile advertising. The paper provides an overview of available mobile marketing channels and evaluates these channels in regard to...

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Advertising within Mobile Applications

The development of smartphones and the ability to install applications have generated a new mobile marketing channel, which consists of advertising within mobile applications. The term mobile...

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Mobile News become a daily Activity

ComScore reports about strong growth of daily news consumption on mobile phones. The daily access of mobile news services in the US has doubled within the last year. In absolute numbers 22.4 million of...

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QR Code Application with Statistics for Mobile Marketing

A professional mobile marketing solution has been launched by QReateBuzz. It is a full service solution for the realization of mobile marketing campaigns using QR Codes. The online application consists...

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RFID Tag and QR Code Service

touchatag is a further service, which links external information to information online. touchatag offers two different versions, qr codes and rfid tags. The applications are available for both private...

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Aggregation of Macro and Location based Information for Marketing

Location based information and services are expected to become top mobile applications and the market is already crowded by various solution providers. Usually such services do deliver information...

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Mobile Marketing is Growing

Mobile marketing according to research by the Mobile Marketing Association is growing. Even in this difficult economical time the budgets on mobile marketing become bigger just like internet marketing...

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Mobile Advertising Exchange matching Advertisers and Developers

mobclix is an advertising exchange specialized in mobile appvertising. The exchange matches developers of mobile apps with advertisers. Advertisers may simply sign up to place ads and may find popular...

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Webbased Service for Mobile Surveys

HaveASec is a webbased application for surveys within the mobile internet. A tool enables the easy creation of surveys, which may be targeted by demographic parameters and placed within the HaveASec...

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Mobile Marketing with Location based Information

The just launched mobile marketing platform Woodapples places itself in the segment of location based information and local mobile advertising. The service delivers personalized information to users,...

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Mobile Widget Development Platform

WidgetPad is a webbased platform for the development of smartphone applications aka widgets. The platform enables collaboration and provides an integrated project management software. On the technical...

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Mobile Advertising Guidelines

The Mobile Marketing Association has released a new updated version of its Mobile Advertising Guidelines. Below is the press release and a direct link to download the guidelines. Mobile Marketing...

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The Mobile Apps Market

Just a pointer to a comprehensive article about the market of mobile applications including a video published by Business Week Inside the App Economy Directory Sources: Mobile Marketing – Mobile...

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Analytics Software for Mobile Apps

Google officially announced the availability of Google Analytics for mobile applications. The metrics application is able to measure impressions as well as the engagement of users applying a mobile...

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Digital Signage Solution sends Mobile Video

Mogreet is providing a mobile digital signage solution, which is able to send mobile video to prospects. Like a typical mobile digital signage solution the service uses some kind of code to let...

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Merging Mobile Marketing and Social Media to promote Coupons

The mobile marketing solution provider TheTMSway has introduced a new service on its self service platform TMSfactory, which is merging the mobile internet and social web to promote offers on social...

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The MMA updates the definition of Mobile Marketing

The MMA announce an update of its definition of mobile marketing. In particular this concerns new means of communications. “The new definition is: Mobile Marketing is a set of practices that enables...

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Comprehensive Mobile Marketing Platform launched by Velti

Velti, a provider of mobile marketing solutions and services, has launched Velti mGage. Velti mGage is a most comprehensive mobile and cross media marketing platform dedicated to agencies and marketers...

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YOC Group starts international Mobile Advertising Network

The YOC Group has launched an international mobile advertising network dedicated to mobile marketers and publishers. The platform ubiyoo is a global marketplace with self service to buy mobile...

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Directory of Mobile Marketing and Technology Experts

The idea of the Mobile Experts Directory is to connect companies in the need for help with experts in the range of mobile marketing and mobile technology. At its about page the service describes the...

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